Howay

Each branding process starts with an understanding of a product’s uniqueness and value.
To help a client figure out core values that need to be reflected in branding, we brainstorm and write down as many attributes as possible and then select a few items that work the best.

We found a few promising directions and spent time exploring a few selected directions. After all testing and discussion, we chose one version that had the best potential and reflected the logic of how the product works.