Project Overview

Services

Identity

Client

Aspire By Fitcorp Asia

Year

2015

Brand Property

Each branding process starts with an understanding of a product’s uniqueness and value.
To help a client figure out core values that need to be reflected in branding, we brainstorm and write down as many attributes as possible and then select a few items that work the best.

Make a decision

We found a few promising directions and spent time exploring a few selected directions. After all testing and discussion, we chose one version that had the best potential and reflected the logic of how the product works.

Logo Construction

Final polishing is one of the most meticulous steps in our branding workflow that always leads to high quality results.

Finalizing the Logo

This phase approach allows double-checking everything to make sure that the final logo looks balanced.